Question 1

Shopify Liquid or Hydrogen (headless)?

Accepted Answer

Liquid for most stores under $5 M annual GMV — themes are mature, the Shopify checkout is gold-standard, and you ship faster. Hydrogen when you need a marketing site / blog / community stitched into the same React tree as the storefront, or when you've outgrown what Liquid templates can express. Heritage Apothecary was a Hydrogen rebuild — $1.1 M revenue across 7 months, +42 % conversion rate vs. the prior Liquid theme.

Question 2

Can you migrate from WooCommerce to Shopify?

Accepted Answer

Yes — WooCommerce → Shopify is the most common migration I do. Products, customers, order history, SEO redirects, and metafields all come across. Subscription customers need a separate workflow (Recharge or Bold). Timeline is 4-6 weeks for a 1,000-SKU store.

Question 3

What conversion lift should I realistically expect?

Accepted Answer

+15 % to +50 % on the storefront, depending on the starting point. The big levers are usually checkout speed (sub-2-second), zero-CLS hero images, and copy on the PDP that addresses the actual purchase objection. I install CRO instrumentation (Microsoft Clarity, GA4 enhanced ecommerce, post-purchase survey) so the lift is measurable, not anecdotal.

Question 4

Do you do Shopify apps or just storefronts?

Accepted Answer

Storefronts mainly. Custom Shopify apps when an off-the-shelf one doesn't exist for the workflow you need — e.g., custom bundle pricing, dealer portal with tiered visibility, B2B quote-to-order. Built as embedded apps using the Shopify Polaris components.

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